Some businesses are born out of careful planning and market analysis, while others are born out of an entrepreneur’s interests and passions. Twice Treasured Consignment Boutique in Stockbridge, Georgia is an example of the latter.
Owner Marlo Hall had been an avid shopper for years. So she decided to turn her hobby into a business. Read more about her journey and Twice Treasured Consignment Boutique in this week’s Small Business Spotlight.
What the Twice Treasured Consignment Does:
Offers a resale boutique for women’s clothing and accessories.
Providing quality products at great prices.
Hall says, “We are selective about the items we take in for resale. We take our time to inspect the items ensuring we provide a quality product. We cater to a variety of shoppers budgets and offer discounts to entice shoppers so they take advantage of the deals and spend more!”
How Twice Treasured Consignment Got Started:
Because of a love of shopping.
Hall says, “Shopping has been a passion for 20 years. Especially consignment, thrift, boutique, estate and garage sales. I decided to turn my walk in closet filled with clothing organized by the color, shoes stacked to the ceiling by type and accessories in their own little cubby into a business. Sharing my love of fashion, people and bargaining with the public.”
Jumping into business.
Hall explains, “The biggest risk that I’ve taken thus far was divorcing corporate america and stepping out on the faith of God to make this dream a successful reality!”
Don’t put off your dreams.
Hall says, “I probably would have started the business when I wrote the initial plan 17 years ago! Had I started all those years ago I would be so much further. However, everything has its reason and season. I’m happy to be in my season.”
How They’d Spend an Extra $100,000:
Increasing marketing and inventory.
Hall says, “I’ve been increasing the sizes we carry and want to offer a size 2-24. If I had a larger sizes in stock, I’m positive I’d draw more customers into the business.”
“When customers come into the store I address them as young lady or young man. I compliment them which makes them feel good. I also converse with them allowing them to lead the conversation and talk about what’s on their mind. I put my “How to Win Friends and Influence People” into play.”
* * * * *
Find out more about the Small Biz Spotlight program.
Images: Twice Treasured Consignment Boutique, Marlo Hall
This article, “Spotlight: Twice Treasured Owner Turns Hobby Into a Business” was first published on Small Business Trends
from Brent Lecompte Blog http://brentlecompte.blogspot.com/2016/05/spotlight-twice-treasured-owner-turns.html